Beth’s Blog

Yahoo News tells us that romance readers want “more” and romance.

In fact, they go so far as to say:
“More women want more fiction about what’s going on between the sheets, book publishers say.
“’If you had said five years ago, ‘erotic, hot, sexy romances,’ people would have said ‘What, are you crazy?’ ” says Kensington editor in chief John Scognamiglio. “Publishing goes in cycles. Erotica now seems to be the new hot thing.’”
Wow. Erotica?

Could be interesting, eh? Bet this bit ‘o news will have an impact on the next “romantic” scene you write.

Here’s the whole story:

http://tinyurl.com/pmkr2

Talk later!

Beth (whose first novel “The Almach” was said to have had “sex scenes hotter than desert sand.” Guess I was ahead of this trend…)

Big hmmm today.

Seems more Americans could name two members of the Simpson family (of Fox cartoon fame) than could name two of the five rights granted by the first amendment of the US constitution.

Is that a commentary on the power of the media or what?

As Roy H. Williams said so eloquently in last Monday’s Monday Morning Memo:

Salience + Repetition = effective branding

This new survey illustrates this concept brilliantly.

The Simpsons offers biting commentary of American life. Great illustration of salience. And repetition? Jeepers, how often is that show on? Pretty much every day, perhaps more.

The Simpsons represents one particularly strong “brand” which makes them very memorable, as evidenced by the survey.

Read more here:

http://news.bbc.co.uk/1/hi/world/americas/4761294.stm

Read the Wizard of Ad’s Monday Morning Memo here:

http://www.wizardacademy.com/showmemo.asp?ID=290

Now for the obvious question: How do you use this information to strengthen your freelance writing career?

Talk later,

Beth