Archive for February, 2006

Charging Postage for E-mail

Wednesday, February 8th, 2006

Ok. I’ve heard the urban legend: (insert corporation/government agency name here) is planning on charging postage on all e-mail.

As all of us knows, this legend is false.

Or is it…

Imagine my surprise when Marketing Sherpa ran an editorial concerning just that… charging postage for e-mail.

Ack!

I wonder how this new development will affect e-mail marketing. Just think how it can affect the way you (or your clients) will keep in touch with their customers.

Here’s the story:

http://www.marketingsherpa.com/sample.cfm?contentID=3178

Hmmmmm.

Talk later,

Beth

The “Etc” in Writing Etc.

Wednesday, February 8th, 2006

OK. Personal life here. But it’s appropriate considering the big medical news today.

Quick background. My dear husband experienced a heart attack three years ago. Got put on a ton of meds. Hated it. Side effects were horrendous. Decided to control his blood numbers by modifying his diet.

Three years ago… total cholesterol was 259.

We just received his latest blood test report and wow. Today his total cholesterol sits at 163.

No meds. Not a one. His other blood numbers are fantastic as well.

We’re thrilled.

I mention this because all the national news is reporting that “low fat diets” don’t lower your risk of heart disease.

Bah.

If you actually read the study, you’ll find out that (on average) the participants ingested around 30 percent of their calories from fat… down from 35 percent.

That’s not low fat.

Maury (my dear husband) lowered his numbers by slashing his fat intake to around 7 to 15 percent of his total calories per day. No added fats. Absolutely no meat. Forget dairy, too. He doesn’t eat much processed food either.

What do we eat? Lots of whole grains, beans, fruits, and vegetables.

I guess that makes us vegans. A very low fat vegan diet at that.

Thing is, this food plan we follow is scientifically based. Respected cardiac researchers, physicians, and researchers such as Ornish, McDougall, Pinkney, Esselstyn, Bernard, and Campbell have proven that this regimen not only prevents heart disease, it actually reverses it. Studies have been replicated time and time again.

But most of importantly, these dietary changes (oh, and the food’s great… just in case you’re wondering) are working in my dear husband’s favor.

Amazingly, these study stats (reported in reputable medical journals) aren’t blasted over mainstream media.

How sad.

Talk later,

Beth

P.S. Want to end this post with a smile? Surf here: http://www.grab.com/fun/specials/licensetopill

Amazon Connect

Monday, February 6th, 2006

I recently discovered that Amazon is jumping on the blog bandwagon.

Well, they’re kinda jumping on the wagon…

If you’re an author who has one of your titles in their system, you can now open an “Amazon Connect” account and get blogging. People who purchase your books can now read your bio, get hooked into your blog, and comment away.

Should be cool.

One of Filbert’s authors, Billie Williams, has already started posting.

Will this new technology help sell books?

Only time will tell, but so far it looks mighty interesting.

Here’s Amazon’s description of the service:

“Amazon Connect is a new program that allows readers to receive messages directly from their favorite authors. It opens an entirely new channel of communication between authors and their readers. Participating authors can post messages on their book detail pages and to the home page of readers who have bought their books on Amazon.com.

[On the Amazon Connect page] is a directory of participating Amazon Connect authors listed by last name. Clicking on an author’s name will take you to their Profile Page. From there, you will be able to see the author’s bibliography and previously posted messages. You can sign up to receive an author’s future posts by clicking on the ‘Change what you receive’ link on their Profile Page.”

Here’s where you can get more info:

http://www.amazon.com/connect

I’ll keep you posted on any new news on this service.

Talk later,

Beth

Mighty Cool Writing Contest

Friday, February 3rd, 2006

I just received this in my in-box. Looks mighty cool so I thought I’d pass it on:

Yuhoo! I have a new writing contest on my site. Would you be so kind as to announce it in your next newsletter, or on your blog, or radio, TV, Good Year Blimp? I’ll wash your car for a month. Okay, big fat lie … but I would be grateful!

*****St. Valentine’s Day Writing Contest***** )

Give us your tired, your poor, your best St. Valentine’s Day Funny, Weird, Spooky, or Crazy story (No tear-jerkers, please!) Visit my homepage at http://www.queenjawjaw.com for the rules, guidelines, AND a list of prizes. Remember, you MUST BE SIGNED UP on my homepage (sign up at the ALL THINGS ROYAL button on the front page or the CONTACTS page) to be eligible to enter. Good Luck, and may the best brib—ahh…I mean story win!

Good luck!

Georgia Richardson Queen Jaw Jaw, The Queen of Experiences
Author of A FUNNY THING HAPPENED ON THE WAY TO THE THRONE and PINK JASPER - Gems from the JourneyVisit my Queendom today!

North Alabama NAWW Regional RepresentativeHumorist for:The National Association of Baby Boomer Women (NABBW) The Monthly View Magazine

Beth again: I just received word that Georgia will not, in fact, wash my car. Can’t say I wasn’t warned. Dang. :)

Talk later,

Beth
http://filbertpublishing.com
http://finance.groups.yahoo.com/group/CopywriterMastermind

Snow, Snow, and More Snow

Wednesday, February 1st, 2006

Yesterday afternoon, green grass peeked out between drifts.

Last night as Maury (dear husband), Peder (wonderful son), and I trekked out on our evening walk, flakes filled the air so dense that the swirls cast dancing shadows under each street light.

‘Twas utterly cool.

Warm, calm evening. Heavy, wet snow. Thick blanket of white beneath our feet that made each foot step sound like a bag of microwave popcorn furiously popping.

Long stretches of virginal snow, not a mark to be found except the subtle rolls following asphalt cracks.

True magic.

It’s easy to become overwhelmed in the fast paced world of freelancing. But one quiet walk on a snowy evening seems to put every little problem, every challenge, every disappointment back in perspective.

We truly live on a most exciting planet. I hope you take time today to get out and enjoy it.

Talk later,

Beth
http://FilbertPublishing.com
http://BethAnnErickson.com
http://finance.groups.yahoo.com/group/CopywriterMastermind

Have You Googled Yourself Lately?

Wednesday, February 1st, 2006

Interesting article today in USA Today.

Although I hadn’t noticed this, Pontiac’s most recent ads are sending prospective buyers to Google rather than the local Pontiac dealer. “Google Pontiac” was their call to action rather than the traditional “Go to your local Pontiac Dealer for a test drive.”

Imagine Pontiac’s surprise when they discovered that Mazda had purchased a buncha advertising under the keyword “Pontiac.”

Yup. When a customer placed “Pontiac” in the Google box, Mazda ads appeared at the top and right hand side of the page.

Good marketing on whose part?

Read the final results here:

http://tinyurl.com/dtvxz

And while you’re at it, why not google your own name and see what transpires.

If not fun, it’ll at least be interesting.

Talk later

Beth
http://filbertpublishing.com/
http://bethannerickson.com/
http://finance.groups.yahoo.com/group/CopywriterMastermind