Beth’s Blog

Yesterday afternoon, green grass peeked out between drifts.

Last night as Maury (dear husband), Peder (wonderful son), and I trekked out on our evening walk, flakes filled the air so dense that the swirls cast dancing shadows under each street light.

‘Twas utterly cool.

Warm, calm evening. Heavy, wet snow. Thick blanket of white beneath our feet that made each foot step sound like a bag of microwave popcorn furiously popping.

Long stretches of virginal snow, not a mark to be found except the subtle rolls following asphalt cracks.

True magic.

It’s easy to become overwhelmed in the fast paced world of freelancing. But one quiet walk on a snowy evening seems to put every little problem, every challenge, every disappointment back in perspective.

We truly live on a most exciting planet. I hope you take time today to get out and enjoy it.

Talk later,

Beth
http://FilbertPublishing.com
http://BethAnnErickson.com
http://finance.groups.yahoo.com/group/CopywriterMastermind

Interesting article today in USA Today.

Although I hadn’t noticed this, Pontiac’s most recent ads are sending prospective buyers to Google rather than the local Pontiac dealer. “Google Pontiac” was their call to action rather than the traditional “Go to your local Pontiac Dealer for a test drive.”

Imagine Pontiac’s surprise when they discovered that Mazda had purchased a buncha advertising under the keyword “Pontiac.”

Yup. When a customer placed “Pontiac” in the Google box, Mazda ads appeared at the top and right hand side of the page.

Good marketing on whose part?

Read the final results here:

http://tinyurl.com/dtvxz

And while you’re at it, why not google your own name and see what transpires.

If not fun, it’ll at least be interesting.

Talk later

Beth
http://filbertpublishing.com/
http://bethannerickson.com/
http://finance.groups.yahoo.com/group/CopywriterMastermind